222 Analysis: $3M Raised
What is 222?
222 helps people meet new people, discover their city, and deepen relationships through planned social encounters. The site describes chance-based social matching and offers dinner and comedy with five close matches, suggesting curated offline meetups rather than general social networking. It appears aimed at people who have recently moved or want structured ways to make friends in major cities.
Location
New York City, United States
Employees
11-50
Founded
2023
Revenue
$21.8M
Product Features & Capabilities
- meet new people, discover your city, deepen relationships, no profiles, no DMs, no scrolling, no swiping, social encounters in NYC and LA
Pricing
- One-time curation fee: $17
- Monthly subscription: $22
- Cost to attend specific events: $2.22
How much 222 raised
s for 222: - $2.5 million
February 2024Lead Investor: 1517 Fund, General Catalyst, Best Nights VC, Scrum Ventures, Upfront Ventures, Arash Ferdowsi (Dropbox founder)
Who are the founders of 222
Market Focus
The company 222 primarily focuses on the social networking industry, specifically facilitating social encounters and interactions without traditional social media features.
Business Model
Revenue from experience fees and venue partnerships; subscription model for users.
Competitors Overview
The main competitors of the company "222" in the social experiences platform market include:
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Meetup: A platform that allows users to create and join groups based on shared interests, facilitating real-life interactions through organized events. Notable advantages include a large user base and a wide variety of interest-based groups.
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Bumble BFF: An extension of the Bumble dating app, Bumble BFF focuses on helping users find friends rather than romantic partners. It allows users to create profiles and swipe to connect with potential friends. Its advantage lies in its established user base and the familiarity of the Bumble brand.
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Yubo: A social networking app designed for young people to meet new friends. It incorporates features like live streaming and group chats, appealing to a younger demographic. Its advantage is the focus on real-time interactions and community building.
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Eventbrite: While primarily an event management platform, Eventbrite allows users to discover and attend local events, facilitating social interactions. Its advantage is the extensive range of events available, catering to various interests.
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Hey! VINA: A friendship app specifically for women, allowing users to connect and meet new friends. Its advantage is the focus on female users and creating a safe space for social interactions.
These competitors differ from "222" in their approach to social networking, with some focusing on specific demographics or types of interactions, while "222" emphasizes serendipitous encounters at curated venues without traditional social media profiles.
Investors
- 1517 Fund
- Afraj Gill
- Alumni Ventures
- BBQ Capital
- Ben Taft's Genius Ventures
- General Catalyst
- Y Combinator
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