Stop missing quota because of poor CRM hygiene
Automate CRM data management and manual data entry so you can score, route, forecast, and reactivate with confidence.
Trusted by scaleups and enterprises
Bridge 3rd party data and 1st party data to power your ABM
Contact enrichment with any data inputs
We sit on top of your CRM and automatically fill in missing information on every lead or account record.
Works with incomplete data
Other tools fail if you don't have a work email or website. Extruct uses whatever you have:
- Personal email address
- Name + company
- Match leads to correct accounts
Extract fresh data instead of using databases
Real-time data extraction beats stale databases:
- Pull live data from 20+ sources
- Cross-verify across multiple providers
- Works with real sectors, not just tech
Auto-generated org charts
See the full org structure without manual mapping:
- Enrich with organization data
- See who you know, and who you should know
- Find key stakeholders across departments
Autofill CRM from your calls data and product usage
We capture data from your sales conversations and product usage and autofill your CRM.
Sales methodology autopilot
Zero manual entry after every call based on your methodology:
- Smart prompts based on MEDDIC, Sandler, GAP, or custom fields
- Capture and autofill next steps, pain points and competitors from sales calls
Risk signals autofill
Identify at-risk accounts sooner at scale:
- Scan for stalled deals (30+ days inactive)
- Flag overdue tasks automatically
- Highlight field updates before deals slip
Product data sync
Turn your warehouse into a gold mine of 1st-party intent:
- Connect product usage data to your CRM
- Personalize outreach based on features used
- Surface expansion signals automatically
Company Data Cleaning & Normalization
Consolidate your company database, AI enrichment, and CRM hygiene into one solution.
Duplicate prevention at ingest
Records matched against our entity database. "IBM", "IBM Corp", "I.B.M." resolve to the same verified entity.
Auto-merge or alert your team with suggested merge.
Finds missing parent/child relationships, builds corporate family trees.
Custom data points and signals
Custom data points: structured fields you define (tech stack, key roles, regions, funding) tailored to your ICP and sales motion.
Custom signals: meaningful changes that indicate intent, like tech migrations, hiring spikes, new job posts, traffic bumps.
Signal strategy: clear "if signal, then action" rules that translate signals into concrete steps: who to target, with what message, and how urgently.
Clean formatting across records
States → two-letter codes
Country names → normalized
Job titles → seniority bands
Consistent formatting across every field
Governed enrichment with auditability
Field-level rules: control what gets enriched and when.
Segment-specific policies: marketing enriches all leads, sales only touches target accounts.
Approval workflows: auto-enrich or require review.
Audit trail: see what changed, when, and why.
Keep deals moving without manual work.
We scan your CRM nightly and alert your team.
ICP scoring & monitoring
Close-won analysis that actually works. We recommend what your TAM should look like. Identify new ICP-fit accounts automatically.
Reactivation
Scans your CRM for stalled deals and overdue tasks, flagging opportunities with no activity in 30+ days. Warm outbound based on self-service usage. Pre-filled emails for following up on stalled leads.
Forecasting
Real-time dashboards give sales managers instant visibility into pipeline changes. Finally trust your pipeline data with accurate, up-to-date insights.
Results
How we work
A structured approach to enrichment that delivers results in weeks, not months.
Connect
Finalize access + success metrics
Resolve
Entity resolution baseline (dedupe, hierarchies, standardization)
Govern
Field-level rules, precedence, approvals, audit trail
Launch
First-time backfill + verification across sources
Always-on
Continuous enrichment for new/changed accounts + drift alerts
Act
Define ICP, scoring, routing, reactivation, forecasting signals
Turn CRM hygiene into pipeline velocity
See how Extruct enriches records, removes duplicates, and triggers the right follow-ups automatically.