If you are existing customer, contact us to enable the integration. Otherwise, Schedule a 15-min call.

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Overview

The Extruct AI Affinity integration enables both manual and fully automated workflows between your Affinity CRM and Extruct AI:

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Manual Export

Export enriched company data from Extruct directly to your Affinity CRM lists with a single click. Companies you’ve discovered and enriched in Extruct can be exported to your specific lists in Affinity, complete with all the unique data points that matter to your team. Export from Extruct to Affinity CRM Single-click export workflow from Extruct to your Affinity CRM lists

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Fully Automated Enrichment

Set up a continuous enrichment pipeline where:
  1. Company is added to Affinity
  2. Automatically pushed to your Extruct table (with your custom data points configured)
  3. Gets enriched by Extruct AI
  4. Enriched data automatically flows back to Affinity
This automated flow is how the real-life examples below are implemented - ensuring your Affinity data stays fresh and comprehensive without manual intervention.

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Why Use the Extruct AI Affinity Integration?

  • One-Click Export: Export enriched companies directly from Extruct to your Affinity lists
  • Fully Automatic Sync: Set up bidirectional sync for hands-off enrichment
  • Custom Data Points: Bring unique, AI-researched insights specific to your investment thesis
  • Team-Specific Intelligence: Different teams get different data points tailored to their needs
  • Automated Enrichment: Keep your Affinity data fresh with continuous updates from Extruct

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Automatic Bidirectional Sync

Beyond manual exports, the integration supports fully automatic workflows: Company added to Affinity → Pushed to Extruct table → Gets enriched with custom data points → Pushed back to Affinity This seamless flow ensures your Affinity data is always up-to-date with the latest insights, without any manual intervention. Simply configure your custom data points once, and every new company in your Affinity lists gets automatically enriched.

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Real-Life Examples

The following examples showcase teams using the fully automatic sync workflow, where companies are automatically enriched as they’re added to Affinity:

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Private Equity Teams

Get critical risk assessment data with our traffic light system for:
  • Business Momentum: Track growth trajectory and market position
  • Brand & Market Perception: Monitor reputation and customer sentiment
  • Fundability Risks & Red Flags: Identify potential investment concerns
Private Equity Data Points Example: PE teams get automatic traffic light alerts for business momentum, brand perception, and fundability risks

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Innovation & Venture Capital Teams

Surface unique data points that matter for early-stage investments:
  • Client Lists: See who their customers are
  • Pricing Models: Understand their monetization strategy
  • Key Use Cases: Identify product-market fit
  • Technology Stack: Assess technical capabilities
VC and Innovation Team Data Points Example: Innovation teams get automatically enriched insights on clients, pricing models, and use cases