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Salesloft Analysis: $246M Raised

What is Salesloft?

Salesloft is a revenue orchestration platform that utilizes AI to enhance sales engagement, automate outreach, and improve lead management, making it particularly relevant for companies looking for AI-driven sales development representative (SDR) solutions.

Product Features & Capabilities

Prospecting
Enrichment
Personalization
Analytics

How much Salesloft raised

Pre-Seed - $18K (May 25, 2012)

Investors: Techstars
Date: May 25, 2012

Seed - $250K (February 1, 2013)

Investors: Techstars
Date: February 1, 2013

Seed - $800K (August 14, 2014)

Date: August 14, 2014

Series A - $10.15M (April 1, 2015)

Investors: Emergence Capital
Date: April 1, 2015

Series B - $14.5M (January 23, 2017)

Investors: Emergence Capital
Date: January 23, 2017

Series C - $50M (April 3, 2018)

Investors: Insight Partners
Date: April 3, 2018

Series D - $70M (April 25, 2019)

Investors: Insight Partners
Date: April 25, 2019

Series E - $100M (January 6, 2021)

Investors: Owl Rock Capital
Date: January 6, 2021

Customer Success Story

Cisco and PandaDoc are notable customers of Salesloft, each achieving significant outcomes through the platform. 1. Cisco: Segment/Industry: Technology Outcomes/Benefits: Cisco faced challenges with their previous sales tool, including a lack of partnership, an unintuitive interface, and poor adoption rates. After implementing Salesloft, they reported improved user adoption and a focus on delivering meaningful content, leading to better sales outcomes. Cisco stated, "We saw an immediate impact." 2. PandaDoc: Segment/Industry: Software (focused on streamlining sales workflows for SMBs) Outcomes/Benefits: PandaDoc utilized Salesloft to automate processes and enhance lead management, resulting in a 30-40% increase in average contract value (ACV) without extending their time to close. They achieved a 37% connection rate and a 35% opportunity creation rate for their sales development representatives (SDRs). Denis Malkov, Revenue Operations Leader at PandaDoc, noted, "Efficiency and effectiveness have improved across the board."

Who are the founders of Salesloft

Leadership

Patrick Nichols

Interim Chief Executive Officer

Platform Ratings & Reviews

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Financial Overview

$750MEstimated Revenue
$246MTotal Raised
Pre-Seed$18K
May 25, 2012
Investors: Techstars
Seed$250K
February 1, 2013
Investors: Techstars
Seed$800K
August 14, 2014
Series A$10.15M
April 1, 2015
Investors: Emergence Capital
Series B$14.5M
January 23, 2017
Investors: Emergence Capital
Series C$50M
April 3, 2018
Investors: Insight Partners
Series D$70M
April 25, 2019
Investors: Insight Partners
Series E$100M
January 6, 2021
Investors: Owl Rock Capital