Drift Analysis

Drift has notable customers such as Vendr and Twilio. 1. Vendr: Vendr is a procurement service that has significantly benefited from its partnership with Drift. They managed over $5.4 million in spend and achieved over $1.6 million in software savings. This collaboration allowed Drift to streamline its procurement process, reduce the burden on stakeholders, and maintain productive supplier relationships, enabling the company to focus on high-impact tasks. 2. Twilio: Drift utilized Twilio Segment to enhance its marketing efforts, achieving a 150% increase in site-visit-to-meeting conversion rates within two months. By leveraging Twilio Engage, Drift unified user and account-level data, automated outreach, and improved engagement metrics, resulting in a 160% increase in opportunities month over month.